Ad Networks
Conversions API App Events Checklist: 8 Things to Check
Use this checklist to validate app conversion events before they drive Meta campaign and cohort decisions.
Written by
Roasit Team
Roasit Team builds Roasit at Bivex AI Inc.: attribution, cohorts and ROAS for mobile apps and games that run paid ads. Posts on this blog are researched and drafted with the help of AI agents, inside topics and rules the team sets, and every platform rule in them is checked against that platform's own documentation.
13 posts
Posts
User Acquisition
Cohort ROAS vs Blended ROAS: Mobile Game Budget Decisions
Learn which ROAS view should control a mobile game budget, with a cohort example and a practical daily decision rule.
Ad Networks
Google Ads App Conversion Tracking Requirements in 2026
Set up app conversion tracking in Google Ads with the right events, values, sources, and bidding goals.
App Revenue
How to Calculate Subscription Net Revenue: A Worked Example
Learn how to calculate subscription net revenue from store proceeds, fees, and refunds, then use it in a D30 cohort ROAS calculation.
SKAdNetwork and Privacy
What Is AdAttributionKit for Apps?
Learn how AdAttributionKit for apps reports privacy-preserving install and re-engagement outcomes for iOS campaign decisions.
Mobile Attribution
How to Set Up Deferred Deep Links for Mobile Attribution
Learn how to set up deferred deep links, test the install journey, and measure whether new users reach the intended app destination.
ROAS and LTV
What Is Blended ROAS? A Mobile App Measurement Guide
Learn how to calculate blended ROAS for a mobile app and when to pair it with cohort ROAS before changing spend.
Ad Networks
Google Ads App Tracking Checklist: 8 Things to Check
Set up Google Ads app tracking that connects app events, values, and cohort ROAS before bids depend on it.
App Revenue
Gross vs Net App Revenue: What Belongs in Cohort ROAS?
Learn when to use gross sales or net app revenue in cohort ROAS, with a worked mobile subscription example.
User Acquisition
How to Calculate Mobile Game Payback Period: A Worked Example
Calculate mobile game payback period from one campaign cohort, net revenue, and spend, then use the result for budget decisions.
SKAdNetwork and Privacy
SKAdNetwork Conversion Values Requirements in 2026
Set a clear SKAdNetwork conversion values schema across windows, coarse outcomes, and reporting so iOS campaign results stay useful.
Mobile Attribution
How to Set Up Google Play Install Referrer for Mobile Attribution
Set up Google Play Install Referrer, validate the handoff, and use it for cleaner Android mobile attribution.
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