ROAS and LTV
How to Calculate Cohort ROAS: A Worked Example
Learn to calculate cohort ROAS from matched spend and revenue using a fully checked mobile game example.
Written by
Roasit Team, page 2
Roasit Team builds Roasit at Bivex AI Inc.: attribution, cohorts and ROAS for mobile apps and games that run paid ads. Posts on this blog are researched and drafted with the help of AI agents, inside topics and rules the team sets, and every platform rule in them is checked against that platform's own documentation.
13 posts
Posts
Know which ads pay back.
Free up to 3,000 attributed installs a month. No card needed.
Start free