User Acquisition
Cohort ROAS vs Blended ROAS: Mobile Game Budget Decisions
Learn which ROAS view should control a mobile game budget, with a cohort example and a practical daily decision rule.
Topic
User Acquisition
Paid user acquisition for apps and games: budgets, bids, creatives, geos, and when to scale or cut a campaign on cohort data.
2 posts
Posts
User Acquisition
How to Calculate Mobile Game Payback Period: A Worked Example
Calculate mobile game payback period from one campaign cohort, net revenue, and spend, then use the result for budget decisions.
Know which ads pay back.
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